Sunday, November 30, 2008

Site Maps for Better SEO

Include a site map page and link to it from every page of your site. Search engine spiders can't index pages that can't be crawled. A site map will help spiders find all the important pages on your website, and help the search engines to better understand your site's hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links.

Tuesday, November 25, 2008

SEO Inc. Accepts Request to Remain at UCSD

SEO Inc., a Carlsbad, CA based search engine marketing company, announced today it will remain on staff teaching its one of a kind search engine optimization (SEO) course at the University of California, San Diego.

"After teaching 'SEO & SEM: The Fast Track to Search Engine Optimization and Marketing' for the first time over the summer, we were asked to revisit the course this fall," said Garry Grant, CEO of SEO Inc. "Based on overwhelming response from students, UCSD has now asked us to continue teaching, and we will repeat the course in February. Our course instructor, Burkan Bur is now a seasoned teaching veteran, and I believe the course gets better every time he teaches it."

The three-day, 2.5-credit course is believed to be one of the only courses of its kind to offer college credit. Class sessions provide basic information on website architecture and search engine operation with participants learning how to boost search engine rankings by choosing competitive keywords, writing search engine-friendly website content, optimizing code, and creating a successful linking plan.

"I have seen a wide variety of established professionals taking our course in order to implement our SEO techniques and ideas in their own companies and businesses," said SEO Inc. Director of Project Management and course instructor, Burkan Bur. "The course is a great business tool for webmasters, business owners and corporate marketers."

Search engine optimization offers a way for businesses to reach out to more targeted audiences, expand avenues for advertising and achieve better ROI. The strategies taught by SEO Inc. can be used by participants to optimize websites to achieve higher rankings in the top search engines, help increase their Web visibility, brand awareness and online sales.

The Winter 2009 course will run February 17, 18 and 19 from 8:30 am to 5 pm. The instructor will be SEO Inc. Director of Project Management Burkan Bur, one of the premier experts in the search engine marketing field.

Class registration is available online at http://extension.ucsd.edu/studyarea/index.cfm?vCourse=CSE-40966. For more information, call 877-736-0006 or visit www.seoinc.com.

About Search Engine Optimization Inc.:

Search Engine Optimization Inc. is an integrated search engine marketing company that specializes in achieving high rankings for their clients on the Internet's major search engines. SEO Inc. creates highly targeted optimization campaigns geared towards unique online business objectives. Leveraging more than 40 years of combined Internet marketing experience, SEO Inc.'s certified search engine specialists have developed and honed a suite of highly effective, proprietary optimization and marketing methodologies that have placed more than 700 leading corporations in the top rankings of world's leading search engines.

Saturday, November 22, 2008

SEO for Online Retail

Create unique content. This is important for everyone, but especially for online retailers. If you're selling the same product that 100 other retailers are selling online, and everyone is using the descriptions from the manufacturer, this is a BIG opportunity. Write your own product descriptions, using keyword research to target "actual words searchers use", and make your product pages blow the competition away!

Thursday, November 20, 2008

Internet Marketing Firm Submit Express Named One of North America's Fastest-Growing Technology Companies

For over ten years, Submit Express has been a driving force behind the explosive growth of the search engine optimization and search engine marketing industry. That success has now earned Submit Express a place on the 2008 Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America.

"We're very proud that Submit Express has been recognized as a technology leader," said Submit Express CEO and President Pierre Zarokian. "The technical expertise of our staff and the knowledge base they've developed over the past decade have been fundamental to our success. As technology leaders, we've also moved quickly into dynamic, high-growth areas like social media optimization and press release optimization, which has enabled us to create more innovative, customized marketing solutions for our clients."

Submit Express placed 310th overall on the Fast 500 list. It was ranked as the 15th fastest-growing technology company in the Los Angeles area and 33rd fastest-growing company in the Internet industry. Submit Express was one of only three search engine optimization companies to make the Fast 500, and did so with nearly 487% revenue growth over the last four years.

The Fast 500 ranking comes on the heels of a second consecutive placement for Submit Express on the prestigious Inc. 5000 list, which honors the fastest-growing privately owned companies in the U.S. Together these rankings demonstrate how effective Submit Express has been at meeting the Internet marketing needs of its clients, Zarokian said. "Our success is a direct reflection of the higher search engine placement, brand recognition, and long-term traffic growth experienced by our clients."

The 2008 Deloitte Technology Fast 500 ranked technology, media, telecommunications, and life sciences companies based on percentage fiscal year revenue growth between 2003 and 2007.

About Submit Express
Submit Express provides search engine optimization and Internet marketing services. To date, they have optimized the websites of over 5,000 companies. Submit Express also operates a sister company, iClimber (www.iclimber.com), which creates customized search engine marketing solutions, including content writing and social media marketing. For more information about Submit Express, call 1-877-737-3083 or visit www.submitexpress.com.

Monday, November 17, 2008

Think Organic SEO Before Web Site Design

Don't design your web site without considering SEO first. Make sure your web designer understands your expectations for organic SEO results. Doing a retrofit on your new site after it is built doesn't cut it. Search engine spiders can crawl text, not Flash or images.

Saturday, November 15, 2008

Hiring an SEO Company

Before hiring an SEO company ask a lot of questions . It's your job to know what kind of tactics the company uses. Ask for clear and understandable specifics. Ask if there are any potential risks involved. Then get online yourself and do your own research about the company, about their tactics, what others say about them, and so forth.

Tuesday, November 11, 2008

Internet Marketing Firm Is Using New Search Engine Marketing Methods to Increase Visibility and Revenue for Businesses

Virtual Business Connections (www.VirtualBusinessConnections.com) is using a new brand of online marketing to give businesses the online presence they need to get ahead in today's world. They are SEO specialists, which mean they use search engine optimization in order to generate traffic to their customer's websites. This form of search engine marketing is the newest trend to hit Internet marketing.

"There are many SEO companies out there that "guarantee" that they can provide their clients with the #1 spot on the first page of the search engines. The majority of the time this is not a truthful promise! We can not guarantee this, but what we can guarantee is that we will generate an abundant amount of traffic to your site!" states Christy Taylor, CEO of the company.

With search engine optimization techniques, along with the right copywriting skills, Internet traffic is directed to landing pages. New customers are then able to purchase the products and services the businesses offer.

Many customers who have used this service have enjoyed increased revenue. With the search engine optimization, they have found they are able to solidify their customer base and market to a new group of people. That has allowed them to sell more with less money.

The ideas behind the campaigns are to create enthusiasm about products and services being offered in order to generate more sales. As more enthusiasm is created, a stronger customer base will be formed. When a stronger customer base is formed, businesses are able to earn more revenue through sales.

This method of Internet marketing is much more affordable than other forms of marketing. Businesses are able to keep their marketing budgets down while generating more business.

The company has been used by both small and large businesses in order to get the SEM they need to increase their revenue. The Internet has allowed businesses of all sizes to compete through the proper internet marketing techniques.

Those interested in receiving free Internet marketing tips weekly from Virtual Business Connections visit www.VirtualBusinessConnections.com.

Sunday, November 9, 2008

Internal & External Keyword Text Links for SEO

Be sure links TO your site and WITHIN your site use your most important keyword phrase. In other words, if your target is "blue widgets" then link to "blue widgets" instead of a "Click here" link. If you ever learn anything about SEO this should be among the top things you remember to always apply. This is an important factor in how the big boy's rank high for their most highly prized keyword phrases.

Saturday, November 8, 2008

SEO Title Tags on Every Page

Make sure you have a unique, keyword focused Title tag on every page of your web site. And, if you really MUST have the name of your company in it, put it at the very end. Unless you are a major household name, that people are actually searching for.

Friday, November 7, 2008

SEO and Web Analytics

Before starting an SEO campaign, make sure you have web analytics in place to help track your progress. You should have clearly defined goals for your SEO efforts, and you need web analytics software in place to track what's working and what's not.